Blueprint
Why We Exist: A Blueprint for Modern Product Planning
Let's be honest: planning as a product team is a mess. You're stuck between two worlds—on one side, you have notebooks, sticky notes, and docs for brainstorming. On the other, you've got rigid trackers and project management tools that want everything buttoned up before you even know what you're building. The result? Context gets lost, plans get fragmented, and you spend more time cleaning up after your tools than actually thinking or building.
We've all been there. You try to plan in a Notion doc, scroll for miles, wrestle with tables that can't handle real ideas, and then—when it's time to execute—you copy-paste everything into Linear or Jira and hope nothing gets missed. The process is slow, clunky, and, honestly, kind of soul-sucking.
Why We Exist
We're here because we think product planning should be better—simpler, more human, and actually built for how teams work today.
Our mission is to give product teams a space where thinking, scoping, and planning happen together. Not in isolation. Not spread across six tools. Not lost in translation. We want to bridge the gap between messy ideation and structured execution, so you can move from "what if?" to "let's go" without friction.
Our Principles
Start with people, not process.
Planning tools should fit the way teams actually work—not force teams to fit the tool. We build for the creators, the thinkers, the doers.
Embrace the mess.
Early-stage planning is volatile. Ideas change. Priorities shift. We don't pretend it's neat, and we don't force you to lock things in too early.
Structure should help, not hinder.
Structure is great—when you need it. But too much, too soon, kills creativity. Our job is to give you just enough structure to move ideas forward, not to box you in.
One workspace, one flow.
Thinking and planning should happen in one place. Notes, brainstorms, rough drafts, timelines, and assignments—all side by side. No more juggling tabs or losing context.
Plan as a team.
The best plans come from collaboration. Real-time editing, comments, and shared boards are the default, not an afterthought.
From plan to action, seamlessly.
When you're ready to move, you should be able to push your plan straight into your tracker—no manual rework, no copy-paste.
Keep it simple, keep it fast.
If it takes more than a minute to get started, we've failed. Planning should be as intuitive as jotting on a whiteboard, but with the power to scale as you grow.
How Teams Should Plan
Start with a blank slate. Capture every idea, no matter how rough. Don't worry about structure yet.
Move ideas to a timeline. As priorities emerge, start mapping who might do what, and when.
Iterate in real time. Plans aren't static. Drag, drop, reassign, and adjust as you go. Let the team see changes instantly.
Keep context close. Every task, card, or project should link back to the original thinking. No more "why are we doing this?" moments.
Push to execution when ready. Once you're confident, turn your plan into real projects and issues—automatically.
Reflect and refine. After each cycle, look back. What worked? What didn't? Planning is never done; it's a loop.
Our Call to Action
We're building the tool we always wanted: one that respects the chaos of early planning, makes it easy to collaborate, and gets out of your way when it's time to build. If you're tired of planning around your tools instead of with them, you're in the right place.
This is your blueprint. Let's make planning feel like progress again.